Rabo d’Pêxe is a restaurant located in the heart of Lisbon and its name refers to a town in the Azorean island of São Miguel. Imagine the best fish from Azores meeting the Japanese gastronomy.
This restaurant is probably one of the best in this style in Lisbon and the place is stunning. However, we believe their visual identity does not match the quality and the interiors. We wanted to give it a chance and rethink the logo. So we did a couple of proposals.
Azores archilepago in Portugal has 9 islands and we wanted to make them part of the logo. Each “reddish wave” within the ocean (or are these fish scales?) represents one of them.
Because telling a story matters.