Luisa called us because she had a dream. A dream of starting a swimwear brand for all the confident and powerful women. A brand that wasn’t afraid of showing too much or caring too less. We did a 360º branding: we created a concept around the myth of the queen of SHEBA, Bilquis, a queen among kings and a symbol of power, beauty, mysticism, and wisdow. We chose the name SHEBA as an ode to her and to all the queens out there and we chose the snake as a symbol for the brand. It represents sensuality, mistery and it is also a symbol of knowledge and constant change and evolution.
Concept and name, visual identity, creative direction for the 1st campaign, packaging, website/e-commerce and graphic design & social media management.